How Large is the Latex Bedding Market?

It’s booming! Latex sales have increased more than 49% over the past four years. With over $357 million in sales (wholesale), latex has captured over 23% of the specialty sleep category and is projected to grow 64% more over the next three years at the mattress manufacturer wholesale level.

Latex is now accepted as a premium bedding component technology with consumers, retailers and manufacturers alike.

One-sided mattresses are becoming an industry standard. Latex is the most durable and resilient sleep surface available virtually eliminating body impressions.

What’s driving the latex growth?

• Luxury bedding is a rapidly expanding category with 20% sales growth over the last 2 years in the $1500 and up retail range—with margins of 50% or higher.
• More data (sleep centers/studies, medical and allergy information) supports the impact of sleep; information is more accessible than ever.
  Consumers are more educated: via the Internet and news media as well as specialty sleep advertising.
  
• One-sided mattresses are becoming industry standard; the performance of cushioning layers has never been more critical. Latex is the most durable and resilient sleep surface available virtually eliminating body impressions.
• The latex story is unique; its silky luxurious feel and performance are separating it from other foams.

Latex Mattresses Benefits

The latex mattress provides support where it is needed most by contouring to the body's natural nuances. It relieves pressure points, particularly at the shoulders and hips allowing for better circulation, and in consequence, less tossing and turning for a deeper more restful sleep. The independent cell construction of latex foam is not prone to transfer movement, allowing two people to comfortably share the same bed without disrupting each other with every motion.

The latex mattress foam provides a medium in bedding that can easily be used in custom mattresses. Available in a wide range of firmness levels, it is simple to build a latex mattress that caters to an individual's needs; custom sizes are not a problem. His and her sided beds are easy to construct; toppers can fine tune the feel to fit anybody's preference.

Be sure you look for the Talalay latex made in the U.S.A. to be sure you are purchasing the finest quality latex in the world.